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Joseph Jaffe is a serial entrepreneur, master provocateur, innovator, and author of 5 best-selling books including his latest, “Built to Suck”. He has been featured on CBS, ABC, Bloomberg, NPR, The Wall Street Journal, The New York Times, USA Today, Fortune, Newsweek, and many others. Joseph says that every company and even every industry sucks and is destined to fall. He says that the key to success is to SUCK LESS. He has a solution, but for those who are smart enough to listen. 

In this episode:

01:37 Joseph is the prophet of the coming Corpapocalypse
01:55 The 4 Horsemen of the Corpapocalypse
02:05 Joseph at 14 years old
03:55 Joseph’s dream as a child, and his epiphany
04:50 Joseph meets his heroes and idols
07:52 What younger Joseph would tell older Joseph of today
09:01 Joseph gets laid off…and it changed everything
10:33 Joseph gets laid off…again…but this time he was ready to pivot
12:38 The CoronaTV Story
18:18 Some of CoronaTV’s Guests
19:56 What Joseph has been learning from CoronaTV
21:34 Things that surprised Joseph from CoronaTV
24:24 Enjoy it time now, we may never have it again
24:57 Validation and true perception of reality
25:45 Are people really ready for Inclusivity, fairness, common threads, and adaptation?
26:50 Those who didn’t change during COVID
27:44 Why Joseph wrote “Built to Suck”
31:56 What about Apple, Google, Amazon, and Disney – are they inevitable?
33:44 The kiss of death for a company is…
34:16 The keys to thrival…they sound crazy
36:28 What companies can do to get a real sense of where they are
38:58 The key sign of the “point of no return”
40:11 Where is the “rot” in companies that suck? + How you sell this to all your stakeholders
42:20 Joseph’s biggest [unfounded] fear
43:22 “Speed Round”
45:35 Joseph’s formula for success
45:57 Joseph’s greatest lesson
46:54 Joseph’s dream for his life
48:10 Joseph’s final thoughts – make use of this time + the greatest piece of advice ever
49:34 An incredible insight about virtual connection
50:22 Where to find Joseph online

To connect with Joseph

Website: https://josephjaffe.com
LinkedIn: https://www.linkedin.com/in/jaffejuice/
You can also find Joseph on CoronaTV every day 2PM Eastern on LinkedIN

To connect with Mark Botros

https://markabotros.com
Instagram: @markabotros
Twitter: @markbotros
Facebook: https://www.facebook.com/businessstrategist/
LinkedIn: https://www.linkedin.com/in/mbotros/
Email: mark@markabotros.com
The LIFE WORKS Podcast: https://podcasts.apple.com/us/podcast/the-life-works-podcast/id1475582936

Podcast Music Credit

“Don’t Turn Back” – Silent Partner
“The Awakening” – Patrick Patrikios

Photo / Media Credit

VICE News
Micah Williams