Category Archives: BUSINESS

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Episode 049: How Marketing Really Works with Kip Knight (Former CMO of Taco Bell, and Co-Author, “Crafting Persuasion”)

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Kip Knight is in the top echelon of marketing leader in the world. Kip’s phenomenal career spans decades in senior marketing and C-Suite roles for Procter & Gamble, PepsiCo, KFC, eBay, and H&R Block. He’s even been a consultant to the Whitehouse. Today he’s an operating partner with Thomvest, a Venture Capital firm in Silicon Valley, among many other pursuits.
In 2019, he co-wrote the book “Crafting Persuasion” (Crafting Persuasion book cover) with Bob Pearson (Another guest of our show). In this book, they outline the secret sauce of high-impact marketing ampaigns.
Kip has launched and led some of the worlds most well-known brands. Get an insider’s look at company brands and the perception they create, as we dive into “How Marketing Really Works”

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Episode 046: Built to Suck – An Interview with 5-time Best-selling Author, Joseph Jaffe

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Joseph Jaffe is a serial entrepreneur, master provocateur, innovator, and author of 5 best-selling books including his latest, “Built to Suck”. He has been featured on CBS, ABC, Bloomberg, NPR, The Wall Street Journal, The New York Times, USA Today, Fortune, Newsweek, and many others. Joseph says that every company and even every industry sucks and is destined to fall. He says that the key to success is to SUCK LESS. He has a solution, but for those who are smart enough to listen.

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Episode 045: The talent war with Ex-Navy Seal, Mike Sarraille

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Mike Sarraille is an Ex-Navy Seal. George Randle is a Ex- US Army Officer. Together they are on a mission to take on one of today’s most critical issues in the workplace – the assessment, selection, development – and deployment of Talent. Drawing on decades of experience in the special forces and working with elite organizations, they outline the problem in their new book “The Talent War”. Mike and George say that many organizations are already losing this war, and as a result they are not only losing their best people, but losing competitive advantage, market share, and ultimately are in danger of going out of business. But they also say there is a solution for those who are willing to listen.

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Episode 044: Overcoming the “Sunday Night Dread”

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Have you ever felt the “Sunday Night Dread”? The “Sunday Night Dread” is a phrase I coined to express the feeling you get every Sunday night before going into work on Monday morning. It’s that feeling of not looking forward to what you’re going to face the next day.

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Advice for Starting a Career in Business if you Have a Disability

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This article is presented in partnership with Linda Chase, the Founder of AbleHire.org, whose mission is to help people with disabilities build rewarding, successful careers. AbleHire.org offers great resources for those with disabilities looking to advance their career and work life.

For young adults with disabilities, getting a degree in business could open up several career path options. Not only would you gain the skills necessary to launch your own business one day, but it would also help set you up to find your first job. Use this guide to discover how to leverage your skills to get an internship and start your career. For advice and consulting on how to start your own business, connect with Mark Botros for help.

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Episode 043: Leadership Masterclass with Col. Tom Connally (USMC-Ret.) (59:55)

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Col. Tom Connally, is a retired United States Marine Corps officer; He’s the Founder and President of Connally Consulting; and the author of the breakthrough leadership book, “Becoming a Leader – A Roadmap for my Daughter and the Aspiring Leader”. In this episode he teaches us everything we need to know about being an effective and successful leader.

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Episode 042: The LIFE WORKS Podcast Top 10 Lessons from 2020

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I think we can all agree that 2020 was an unexpected year on so many levels. We saw a once in a century global pandemic, we saw an economic collapse, where in the United States alone more than 33 Million jobs vanished within a matter of weeks, we saw George Floyd and the social justice protests and riots that came about as a result. In the midst of all that, we also lived through a highly contentious presidential election.

This year I really sought to make sense of all this for myself — and for you. So I decided to invite experts to talk to me, and what I’ve compiled are 10 of the lessons and takeaways from those interviews in 2020.