Category Archives: PODCAST

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Episode 049: How Marketing Really Works with Kip Knight (Former CMO of Taco Bell, and Co-Author, “Crafting Persuasion”)

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Kip Knight is in the top echelon of marketing leader in the world. Kip’s phenomenal career spans decades in senior marketing and C-Suite roles for Procter & Gamble, PepsiCo, KFC, eBay, and H&R Block. He’s even been a consultant to the Whitehouse. Today he’s an operating partner with Thomvest, a Venture Capital firm in Silicon Valley, among many other pursuits.
In 2019, he co-wrote the book “Crafting Persuasion” (Crafting Persuasion book cover) with Bob Pearson (Another guest of our show). In this book, they outline the secret sauce of high-impact marketing ampaigns.
Kip has launched and led some of the worlds most well-known brands. Get an insider’s look at company brands and the perception they create, as we dive into “How Marketing Really Works”

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Episode 048: A Beautiful Death, with End-of-Life Coach, Maureen Kures, RN (46:28)

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Maureen Kures spent 35 years as an oncology, hospice, and ICU nurse. This specialized work has given Maureen a unique perspective on life and death. She has seen first-hand the devastation that can happen when families aren’t prepared for death. So she decided to devote herself full time to helping families to prepare more proactively, and cope more positively with the transition of a loved one.

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Episode 047: How to Develop Thick Skin and Mental Toughness

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One of my observations of our current society is that we have lost the sense of thick skin that I feel we used to have. There is such a heightened sense of political correctness and hypersensitivity, that we have created “safe spaces” and have new labels like “micro-aggression” to insulate us from what someone would have called “direct communication” just 5 or 10 years ago.

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Episode 046: Built to Suck – An Interview with 5-time Best-selling Author, Joseph Jaffe

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Joseph Jaffe is a serial entrepreneur, master provocateur, innovator, and author of 5 best-selling books including his latest, “Built to Suck”. He has been featured on CBS, ABC, Bloomberg, NPR, The Wall Street Journal, The New York Times, USA Today, Fortune, Newsweek, and many others. Joseph says that every company and even every industry sucks and is destined to fall. He says that the key to success is to SUCK LESS. He has a solution, but for those who are smart enough to listen.

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Episode 045: The talent war with Ex-Navy Seal, Mike Sarraille

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Mike Sarraille is an Ex-Navy Seal. George Randle is a Ex- US Army Officer. Together they are on a mission to take on one of today’s most critical issues in the workplace – the assessment, selection, development – and deployment of Talent. Drawing on decades of experience in the special forces and working with elite organizations, they outline the problem in their new book “The Talent War”. Mike and George say that many organizations are already losing this war, and as a result they are not only losing their best people, but losing competitive advantage, market share, and ultimately are in danger of going out of business. But they also say there is a solution for those who are willing to listen.

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Episode 044: Overcoming the “Sunday Night Dread”

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Have you ever felt the “Sunday Night Dread”? The “Sunday Night Dread” is a phrase I coined to express the feeling you get every Sunday night before going into work on Monday morning. It’s that feeling of not looking forward to what you’re going to face the next day.

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Episode 043: Leadership Masterclass with Col. Tom Connally (USMC-Ret.) (59:55)

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Col. Tom Connally, is a retired United States Marine Corps officer; He’s the Founder and President of Connally Consulting; and the author of the breakthrough leadership book, “Becoming a Leader – A Roadmap for my Daughter and the Aspiring Leader”. In this episode he teaches us everything we need to know about being an effective and successful leader.

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Episode 042: The LIFE WORKS Podcast Top 10 Lessons from 2020

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I think we can all agree that 2020 was an unexpected year on so many levels. We saw a once in a century global pandemic, we saw an economic collapse, where in the United States alone more than 33 Million jobs vanished within a matter of weeks, we saw George Floyd and the social justice protests and riots that came about as a result. In the midst of all that, we also lived through a highly contentious presidential election.

This year I really sought to make sense of all this for myself — and for you. So I decided to invite experts to talk to me, and what I’ve compiled are 10 of the lessons and takeaways from those interviews in 2020.

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Episode 041: The Psychology of Influence and Persuasion with Dr. Victoria Romero (1:10:58)

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Psychologically, why do we follow someone? In this interview, Dr. Victoria Romero helps us understand why and how we are persuaded and influenced.

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Episode 040: My Personal Meditation (5:28)

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I had a fairly well-established morning routine, and as someone who measures the return on investment of time very carefully, I didn’t see the immediate value of meditation at first, but then I thought to try it to see how it would work for me, and I was amazed by what it did for me.