Few entrepreneurs achieve success in their first go-round. Most thriving businesses are run by people who have suffered several financial failures along the way. Though they can be devastating at the time, such setbacks can be opportunities to develop the grit, determination, and wisdom required to run a successful business long-term.
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Kip Knight is in the top echelon of marketing leader in the world. Kip’s phenomenal career spans decades in senior marketing and C-Suite roles for Procter & Gamble, PepsiCo, KFC, eBay, and H&R Block. He’s even been a consultant to the Whitehouse. Today he’s an operating partner with Thomvest, a Venture Capital firm in Silicon Valley, among many other pursuits.
In 2019, he co-wrote the book “Crafting Persuasion” (Crafting Persuasion book cover) with Bob Pearson (Another guest of our show). In this book, they outline the secret sauce of high-impact marketing ampaigns.
Kip has launched and led some of the worlds most well-known brands. Get an insider’s look at company brands and the perception they create, as we dive into “How Marketing Really Works”
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Maureen Kures spent 35 years as an oncology, hospice, and ICU nurse. This specialized work has given Maureen a unique perspective on life and death. She has seen first-hand the devastation that can happen when families aren’t prepared for death. So she decided to devote herself full time to helping families to prepare more proactively, and cope more positively with the transition of a loved one.
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One of my observations of our current society is that we have lost the sense of thick skin that I feel we used to have. There is such a heightened sense of political correctness and hypersensitivity, that we have created “safe spaces” and have new labels like “micro-aggression” to insulate us from what someone would have called “direct communication” just 5 or 10 years ago.
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Joseph Jaffe is a serial entrepreneur, master provocateur, innovator, and author of 5 best-selling books including his latest, “Built to Suck”. He has been featured on CBS, ABC, Bloomberg, NPR, The Wall Street Journal, The New York Times, USA Today, Fortune, Newsweek, and many others. Joseph says that every company and even every industry sucks and is destined to fall. He says that the key to success is to SUCK LESS. He has a solution, but for those who are smart enough to listen.
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Mike Sarraille is an Ex-Navy Seal. George Randle is a Ex- US Army Officer. Together they are on a mission to take on one of today’s most critical issues in the workplace – the assessment, selection, development – and deployment of Talent. Drawing on decades of experience in the special forces and working with elite organizations, they outline the problem in their new book “The Talent War”. Mike and George say that many organizations are already losing this war, and as a result they are not only losing their best people, but losing competitive advantage, market share, and ultimately are in danger of going out of business. But they also say there is a solution for those who are willing to listen.
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Have you ever felt the “Sunday Night Dread”? The “Sunday Night Dread” is a phrase I coined to express the feeling you get every Sunday night before going into work on Monday morning. It’s that feeling of not looking forward to what you’re going to face the next day.